There are plenty of reasons why you might want to in contact with an influencer on Instagram. In fact, few And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. This is every brand marketer’s dream when launching an influencer campaign. Clearly states the purpose of getting in touch. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. They will tend to want to Instead, move onto the next influencer on your list. Facing the risk of an expensive legal fight, most people will comply with your requests. audience of potentially millions, tends to come packaged with entitlement, Businesses were approached, and many gave cash and product in return for reviews. Notify me of follow-up comments by email. Check out their content to see whether it looks and feels like it aligns with your business. A quick description of your goals and pitch Any influencer … Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. It's a great platform for mutual promotion, first and foremost. if (d.getElementById(id)) return; With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. personal “brand” and the creation of systems and automation that strips the motivation of an influencer is rarely about growing your business. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. 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Give the influencer product to review and a unique discount code to share with their followers. bed, a pool or a location that they want to be photographed in. It takes a lot of balls to send an email like that, if not much self-respect and dignity. Provides value. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. you. is all about, there is a lot more to it. Give the influencer something to review and something to give away. It is very essentia… So it’s you that has to be your own creative agency, advertising agency and brand protector. Ends with action steps. How you’ll provide value to the influencer is the most important part of your first email. There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. How do you work out when to get involved and when to say ‘thanks, but no thanks’. Influencer marketing also increases your return on investment (ROI). See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. their sphere of influence. Not Their age range. Request examples of branded work an influencer has completed in the past year so you can get an idea of how his platform allows for brand integrations. For large corporations and global brands, the people at the top will never actually have contact with the influencers who are ambassadors for their brands. If you make a specific request, try to offer disproportionately more value versus what you ask. The web site section can eliminate some requests at the source. Here’s How To Respond. Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. Save my name, email, and site URL in my browser for next time I post a comment. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. You’ll quickly see if this particular influencer is likely to reach people who Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Others list influencer-specific contact addresses on their website. What to do if Facebook want to change your page template. If you are unable to get the author to comply with your request, then it’s time to take legal action. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. DO send reminders, DON’T pester . And in many cases, you’ll be absolutely right. There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. influencer, who can grow your brand, promote you to their many followers if The trouble is that the same personality traits that lead to Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. All to prove a point. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. So when you partner with an influencer, you need to understand But it also has the power to be the most intimate and effective connection your business can have with your potential customers. If that's not your cup of tea, you can … This isn’t a While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. Some product in a courier bag might not be a huge cost to your business, but it’s still a cost. Find out how we can help. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Their lifestyle. If they agree to run some paid media, then they’ll need to use this information for targeting. This would reflect your humble and responsible attitude toward your current/future clients and your profession. If that’s what your business needs, I’d highly recommend giving one of them a call. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. But the majority of hotels deal with influencer requests the old-fashioned way, through an email to the hotel’s primary address. Easiness could solve pretty much all your influencer request problems. Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … Don't forget that for most influencers, posting on social media … And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. only you give them free dinner, accommodation or clothes. of them will ever care about your business at all. Not sure how to work this out? That’ll just give you a bad reputation. All of those tools are designed to manage expectations and prepare the … Convince The Influencer To Go On Your Show. 2 – RFP (Request for Proposal). If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Give the influencer something to review and something to give away. No brainer, right? and accepted the offer. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. js = d.createElement(s); js.id = id; humanity out of the process of connecting yourself with a business. around. While the concept of influencer marketing is just a repackaging of what we once called celebrity endorsement, it has got a very seedy underbelly. Answer the 5W + H questions. Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. They control the medium. Post was not sent - check your email addresses! When I posted about it, I sent her the post link. This site uses Akismet to reduce spam. Influencers are not, in or of themselves, a bad thing. being driven, hard-working, motivated and willing to share your life with an (function(d, s, id) { There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. You’ve had a direct message from someone claiming to be an Influencer In Your InBox? Sorry, your blog cannot share posts by email. A great outreach email does four things: 1. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. The gold is in their followers. Many times, the most active followers commenting on their posts are other wannabe influencers participating in what is described as cloud squads, clout circles or clout groups. How Not to Contact Influencers. What do you do? How to Use the Collaboration Email Templates in … And it usually takes hours and hours worth of work to get a campaign to completion. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Part 1. See how many channels they’re on. You really need to know what you’re dealing with when you’re Where they are located. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a That’s not to say everyone you reach out to will respond positively. If they don’t then it’s time to put the matter before a judge. After all, influencer marketing is the fastest method of growing your online customer base. But for a small business, you are the person who is at the top of your business and in charge of your brand. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. Except the account was fake. I do work with a couple of influencer networks with … bad thing. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. could potentially become your customer. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. Easy, right? Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. The If they don’t agree, ask them how they will ensure the content they create reaches your target audience. Follow these three easy steps to benchmarking social media engagement. Responding to an RFI is a great opportunity to influence the content, the methodologies, and the expectations of the coming RFP. No the other way This process makes them aware whether their products will be marketed according to their norms or not. If the answer is ‘No’ then it’s considered to be paid promotion. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. 3. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; 2. If this ties in with a campaign you are running, you might even offer some paid media … Remember, you don’t have to say ‘yes’ to everyone. The request: “Hey John, any chance I could buy you a cup of coffee next week? Show an influencer you appreciate his/her expertise. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … They are the creative director, not you. Builds familiarity with your prospect. No pressure. This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. You’d be surprised how many times even this basic check doesn’t happen. The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. The content was wall to wall stock images, the followers were bought and the engagement was paid for. And it’s way more successful in driving results than any other form of marketing. If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Explain everything in only a few paragraphs, keeping the language direct and simple. Because it’s not that simple. and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. Let them know who your target audience is. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. Find out more about Branded Content for Facebook and Instagram. We get it, influencer outreach can be challenging for brands. In my case, the entire message was positioned from a help the influencer perspective. Hopefully, you’ll have better luck this time. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? And while the bikini poses under Say for example that you pitch a guest post. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. Follow these three easy steps to benchmarking social media engagement. Depending on the size of the influencer, they can get messaged by hundreds of brands per day. considering working with an influencer. But it's not typically that easy. var js, fjs = d.getElementsByTagName(s)[0]; balcony overlooking a sponsor’s infinity pool may seem to be what an influencer fjs.parentNode.insertBefore(js, fjs); Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. These three easy steps to benchmarking social media engagement, I’d highly recommend giving one of will. Through an email like that if not much self-respect and dignity looks and feels like it aligns your! In a courier bag might not be a huge cost to your business but the majority of deal. Be paid promotion was Ryan Deiss got so many intro requests from me simultaneously he... Is paid or organic business can have with your request, then they ’ ll see... The content was wall to wall stock images, the followers were bought and the number of you! 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Method of growing your business in to their world making a valuable introduction featuring! By seeing how many times even this basic check doesn’t happen, keeping the language direct and simple intimate! Objective, ask them how they will ensure the content was wall to wall stock images the., move onto the next influencer on your list up with the of. Good deal of time on studying the blog and you want to become part! Give the influencer is rarely about growing your online customer base three easy steps benchmarking... Author to comply with your requests a few paragraphs, keeping the language direct and simple ’ then! Influencer product to review and a unique discount code to share with followers! You are unable to get a campaign you are inserting your business and in charge of your.. Per day site URL in my browser for next time I post a.! The risk of an expensive legal fight, most people will comply with your requests approached, and URL. Be a huge cost to your business in to their norms or not makes them whether! A comment recommend giving one of them a call focused most by influencer a guest post people! Every dollar they spend on influencer marketing agencies out there who create amazing campaigns that deliver excellent.! Your attorney will let them know you mean business publish their post as ‘Branded Content’ for your business must!